SMARTLINE - Interior Project Genius   -  Agency of Italian furniture brands


exclusive italian design design carpet and rugs


Since 1963 we are present on the market with a wide range of products as a producer and specialized distributor serving all the main department stores and DIY chains in Europe. We directly control every stage of production, from product design to the choice of materials and colors. We have many years of experience and a global network of production centers and joint ventures that provide high reliability and timely production. We deal with an exceptionally broad range of products with a high turnover and continually create new lines exclusively for our customers, trying to meet all their needs.

Where to buy in USA:
@ ABITARE USA (DCOTA, Dania Beach, FL)

signature collection

Please explore 4 collections dedicated to a different project application:

- exclusive design rugs
- contract&hospitality
- retail spaces&boutiques
- oriental

FORME collections is the direct result of half a century of uninterrupted experience, where tradition and innovation are expertly blended. It requires constant research that comes to life with the production of beautiful hand made carpets. Our Artifacts are directed by top Italian designers and are woven by expert hands using the finest yarns that give the carpets the incomparable sheen, softness and elegance that gives a distinguished mark to our products.
Custom Made Rugs collection FORME was created to give the customer the best that the market can offer. The rugs meet the tastes of those who want to furnish an important space, from a presidential suite to the reception area in a hotel lobby or an elegant home, with exclusive works of art. We would like to give you an opportunity to view first hand the quality of our rugs and the elegance of the designs of our collections that can be produced in any size, color and composition of fibers and materials that you prefer.

The Grandfloor line of carpets was born for Contract FF&E projects. We work with the most renowned international architects, and with the most important companies in the contract world. In our production centers in India, China, Nepal and Thailand we manufacture carpets and rugs in standard or customized sizes, shapes, designs, colors and choice of materials, starting from the highest quality hand knotted carpet up to wall-to-wall hand tufted or axminster qualities for Hotels or luxury house/apartment projects. We can provide up to a complete service that includes: Design, choice of colors, choice of materials, rendering, approval samples, construction, and installation.

Since 1963, Loloey srl has been renown in Europe for its quality and expertise in the field of new, old and antique carpets. Our longtime painstaking search and selection and has made it possible to discover all the hidden and most exclusive manufacturing centers around the world, but in the meant time maintaining our modern corporate structure in line with the requirements of an increasingly competitive market. We import large stocks of goods directly from their production centers, and we believe that an extensive choice of products should be directly proportional to the range of very competitive prices. Our company is able to satisfy the needs of small as well as large customers with a real mutual benefit derived from the fact that we are characterized by our highly competitive prices and extensive range of products ready for immediate delivery.

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